unique ways to increase sales

By simply asking the visitor to “look around” and chat if he or she has any questions, they’ve discovered a simple way to encourage discussion without pushing a product. There are many strategies to increase sales that you can use to grow your customer base. This congruence will encourage users to sign up and buy the products you have to sell. Use these quotes (or paraphrase them) to create copy that converts more sales than you ever thought possible. If you’re selling a disposable item like soap or a line or products like clothing, you can easily create a subscription model to take advantage of this lucrative sales strategy. This phrases your button less like a cold command and more like a recommendation from a friend or even your prospect’s inner dialogue. While you shouldn’t promise a guarantee you can’t deliver, the more ironclad the promise, the better it will increase your sales. There are packaging ideas that can deliver positive results to your business and that cannot deliver any benefit to your … Find a related, complementary business and put together packages that include your … To do this, you’ll need to test both time-honored and creative ways. For example, you can present a form that only requests an email address and a name. Amazon has reaped untold dollars from their One-Click Ordering option, and there’s a simple reason why: We are lazy. Hold a contest – Offer to automatically enter your customers into a cont… While it will boost your sales, it can cost money to have a secured site seal from these companies. This requires that you get verified by a third-party vendor. 1. By providing some form of contact information, potential customers can even reach out and verify that the testimonials are valid. "Buy today, and we'll give you a 90-day money-back guarantee." First, he had a Time Left to Download button that counted down to the deadline. You can display a number of different products and features, and it looks like a welcoming way to introduce new visitors to the content you have to offer. And while mentioning your most popular articles and including testimonials are great, nothing beats live social proof. Make it risk-free for your customers. Understand exactly what they’re looking for and what their current frustrations are. To do this, remove all references to buying above the fold on your website. VeggieTales, a children’s cartoon program, garnered a 14% increase in revenue per visitor just by removing the navigation bar during checkout. The customer who bought the original product might try and like the sample of the new product and buy some of it, too. At a minimum, you should include a contact form that’s easy to access. Here are 50 creative things you can add to your to-do list to bring in customers to your … Intuit increased their conversion rate by 211% by adding a chat feature. I recommend using Optimizely to gradually improve the layout and bring up your sales. You're moments away from growing your traffic Understand your customer: know their pain points, what gets … By adding to that first sale with subsequent sales, you can completely change the way your customers interact with you. While you should ideally answer every customer objection in your copy, this is sometimes impossible. Meanwhile, “high volume sender” connotes someone who is sending thousands of emails and cluttering the inboxes of their recipients. This proves that you haven’t made up the testimonials, and it also provides a way for users to relate to the people who have written those testimonials. Research by Acquisio indicates that 47% of shoppers would abandon a cart if they got to checkout and found that free shipping wasn’t included. And finally, shipping information appears after credit card details. The options continually show recent purchases, ranging from a few hours to a few days ago. And while “value” is a subjective term, the recommendation of the company (who clearly knows the product) provides an additional layer of authority for the plan. SEO is a magic weapon that can increase your search rankings and attract thousands of new visitors. Of course, people who wait tend to not buy at all. Basekit increased conversions by 25% by using brighter, bolder colors on their sales page. Shopify uses “start your free trial” instead of just “start free trial.”. While this strategy did okay, the term “entrepreneur” is a compliment to most small business owners and indicates that the free plan is a good place to start. Since most customers won’t directly ask their questions through email or other means, this is a great way to increase conversions by responding to objections. Don’t be afraid to promote it heavily. A great example of this is Air Canada. If you aren’t retargeting your ads, you’re missing out on a huge opportunity. Second, he included the number of bundles that had already been purchased. Just be careful not to offer too many; your customers might begin to wait for a sale instead of buying things at regular price. The best way to sell is to appeal directly to your customer. For your most committed would … But the quick spike in revenue isn’t the only benefit you’ll get. Outline an iterative plan to create high-value marketing content, for sales support. This type of customized retargeted ad can be well worth the investment and drive a crazy amount of sales. If you always try to profit from the first sale, you ignore the real value of the customer. About the Author. I’ve mentioned social proof a few different times in this article. Increasing sales has an exponential value. Use techniques such as advertisements to enhance your credibility in your sale. Marketing is a definite way that helps to boost sales. The promotions and marketing give the customers a great deal of existence of the products or services in the market. This allows customers to quickly interact with you and get an answer to their burning questions. Write for your audience – The best pieces of content are the ones directed at your key audiences. What's your phone number? We want to create that works for you business size Essentially, this is a promise that you will refund the purchase in its entirety if a set of conditions are not fulfilled. These are techniques that involve making a product or service more accessible or affordable, or simply adding value. To include this kind of sales-generating copy on your website, review customer testimonials or even schedule interviews with satisfied customers. Hotels.com uses a stunningly comprehensive price guarantee. This is a mistake. They’ve included a “most popular!” banner, increased the size, and changed the color of the entire option. In one study, a shocking 61% of online shoppers decided not to purchase because a site lacked a trust seal, according to Acquisio. To use this effect to your advantage, you should point to the most popular plan or option on your pricing page. The promotion can give way to attract more customers and at the same time maximize the number of existing users. And regardless of whether you use a whiteboard, a flip … Building trust is one of the psychological keys you must use to skyrocket your sales. Save my name, email, and website in this browser for the next time I comment. This is a newer feature that allows you to include a popup box that lets visitors know about recent purchases of your product. I’ve already talked about how impactful testimonials can be to increase the sales on your website. The way you generate sales will ultimately depend on many factors, such as your business, industry, … Typically, these yearly plans are discounted. Instead of customers clicking from checkout to their cart (which they may ultimately abandon), you want to move buyers in a seamless flow from browsing to purchase. According to sales and marketing professionals from LeadBridge Partners, the best sales prospects are those you have already transformed into existing customers rather than a total stranger. Focus on the existing customers There are a few different ways to instill trust and provide security on your checkout page. One of the quickest and easiest ways to sell more is to sell for a longer time period. If you want to improve sales, you should shift your focus from attracting new... 2. GUERILLA MARKETING IDEAS #1 Frame it as something different.. You need to attract attention. If your website looks outdated, you’re going to lose out on valuable customers. One of the most effective ways to do this is to offer a money-back guarantee. Thankfully, this was only a test, and we can learn from the lesson of Siemens. Building a comprehensive resource center and customer service is a great way to give the clients access to a diverse range of the products and services that you offer. If you have other links on the checkout pages to other destinations on your site, remove those, as well. A small improvement in just one of them will boost your sales immediately. What's your yearly revenue? For someone who is undecided about your product, this can be a powerful motivator. Adding even a small indicator of urgency can make a dramatic impact on the success of your sales. Luxury watch company Watchfinder achieved 1,300% ROI by retargeting ads. Consider newspaper ads, magazines, specialty publications … Once a customer fills these out, the credit card details appear. Even if you prefer to sell through an e-commerce portion of your website, many B2B customers would rather just talk to a sales representative personally. One of the easiest ways to do this is through restaurant upselling. AdEspresso clearly states which plan is most popular on their pricing page. If you focus on your proven customers, you are able to increase and boost your sales dramatically. In essence, people view a body of similar people as experts on a topic. Installing a live chat app into your sales page. What website should we analyze? People do business with people, so they want to know how their friends, family, and colleagues have experienced your products or services. You can also try more colloquial language such as “oh heck yes,” as Jon Morrow writes on the opt-in page for his guide to getting published in Forbes. The company still makes a hefty profit from the users who pay for the full plan after experiencing Evernote’s features for free. It’s a popular move with a handful of benefits. Additionally, you should Monitor your brands and in case of complaints, address the issues quickly in a timely manner. Using these common struggles and reasoning, you can craft a sales page that converts better than anything you’ve ever written. If you want my team to just do your marketing for you, click here. An improvement in several will generate a big increase in your total sales volume. Each new page increases the likelihood that someone will abandon the checkout process. 17 ideas to increase sales you can use almost immediately. In Vend, for example, the Home screen shows the targets … How can we get in touch with you? I’ve mentioned before that you should constantly make gradual changes to your website design to improve conversions. By selling their yearly subscription at just over ⅓ the price of their monthly subscription, they encourage sales. On your sales page, include a mention of your annual plan. I’ll cover redesign in more detail later.). If you’re hoping to increase sales, you’re on the right track. A few years ago, the plans were named “entrepreneur,” “growing business,” and “high volume sender.”. As Raphael Paulin-Daigle writes on WordStream, there are two parts to making a landing page match the ad. What’s your name? Since their user base includes organizations with large teams, this will immediately grab the attention of their visitors. They also give us a sense of community with our choices. And finally, he included a status on the offer. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Otherwise, you’re just leaving money on the table. Because it’s unexpected, this casual button copy can catch your visitor’s eye, encourage purchases, and drive more sales. Through marketing, the products and services, which are unique and of high quality mainly capture the attention of customers and in the process, make them esteemed consumers. For customers who are on the fence, you should provide a way to make sure that they end their transaction as satisfied customers. Risk prevents people from buying. They even include an animated windmill to draw attention to it! You can only do so much in a day, and interacting with ever… Common conditions include customer satisfaction with the product, price match, or even the results the customer has with the product. Home Business Magazine provides home-based business owners with many unique ways to increase sales and strategies on how to sell your … According to research conducted by Monetate, loyal shoppers are worth 5x more than their first-time counterparts. If you’re serious about increasing your sales, you need to figure out a way to prevent customers from leaving due to your shipping policy. When a customer is deciding which of your pricing plans to choose, he or she will likely look for the details you provide to get clues that might influence his or her choice. And the best way to appeal to your customer is to use his or her voice in your language. There isn’t any research to show that it increases sales, and there’s quite a bit of evidence to demonstrate that it actually confuses customers and drives them away. What’s your email address? 1. Evernote does a great job of promoting their product without mentioning sales on their front page. If you’re in the service or SaaS industry, you probably sell based on monthly subscriptions. For as long as people have been selling, they’ve relied on word-of-mouth to increase their sales. The first question to... 2. This reduces friction in the checkout process and will increase your sales. One of the best ways to increase sales for your business is to increase the number of positive reviews you have on Google. Experiment with copy that speaks to your customer (as in the Shopify example above) and copy that uses the customer’s own voice, such as “start my free trial.”. If you really want to drive sales and conversions, you need to make the buying process as easy as possible. Marketing can also involve rewarding of the customers. Be sure to provide compelling reasons to pay yearly. This is a powerful form of social proof. These are the most creative packaging ideas available for the business owners out there to increase sales. Example: www.neilpatel.com. To maximize the number of sales you make on your website, consider hiring a professional designer to give your sales page a facelift. Figure out where your customers spend most of their time and develop your marketing... #3 Think about the delivery… The key to engagement and … There are several steps under which a successful sales plan is prepared, the most important of which are: – Set good sales targets, suitable for the nature of the business. I hope you enjoy reading this blog post. You should show one set of retargeted ads to potential customers who add racing bikes to their carts, and different ads to those who are interested in mountain bikes. The checkout funnel should be as smooth as possible to navigate. The best way to do this is to choose one plan and openly recommend it. Second, pay attention to the message match. To improve the sales in your business, focus on the customers and shift to increasing sales performance rather than profit. FreshBooks knows that small business owners wish accounting was easier and faster. Instead of including a large rotating carousel or changing slider on your homepage, focus that precious above-the-fold space on promoting your single most important message. Zappos uses multiple trust signals, like these two their checkout page. When they revised it, they included brighter colors for each plan and added a colorful Get Started button. Which tactic will you use to increase your online sales? And if ordering is easy, there’s prime opportunity for … If you’re in the service or SaaS industry, you probably sell based on monthly subscriptions. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 One of the great things about a guarantee is that few customers will take advantage of it, even if they aren’t satisfied with the product because it’s a hassle. Every customer has a different question, and it’s unfeasible to answer all of them all the time. Bob Leduc retired from a 30-year career of recruiting sales personnel and developing sales leads. If you want my team to just do your marketing for you, 22 Creative Ways to Start Increasing Sales Online Today, You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size, loyal shoppers are worth 5x more than their first-time counterparts, users didn’t recognize that there was a discount on the washers, #1 content people find most lacking on vendor websites is contact information, two parts to making a landing page match the ad, psychological keys you must use to skyrocket your sales, 61% of online shoppers decided not to purchase, Norton has better trust levels than any other seal. The best way to boost your sales to create and cultivate value in all ways such as staff training increased value products among others. If your sales page is an airplane, urgency is the jet fuel that propels it into the stratosphere. Credibility is the one of the key factors that makes the customers trust and feel comfortable with your products and services. This simple psychological principle is known as the bandwagon effect. Resources on Unique Ways to Increase Sales. For even more sales, consider including a phone number, full mailing address, and email address. In some instances, discounts give the customers the ability to try your products. Start your process of identifying your ideal … But that actually turns out to be false. In fact, according to a recent Harris Poll, 82 percent of Americans say they seek recommendations from their personal network before making a purchase. I'm determined to make a business grow. Marcus Taylor experimented with increasing the urgency on his offer: a complete promotion package for musicians, including recording time and iTunes distribution. We’re less likely to make a poor decision, we reason, if others have picked the same thing before us. Typically, these are small notifications that slide in on the lower left-hand corner. 2. Consumers trust what other customers have to say and often … First up is the scent match. By heavily promoting their free subscription, Evernote has become the industry standard in note-taking apps. If you do this now, try testing a version of your website without the pricing option in the navigation. By keeping the scent match and message match closely aligned, you can increase the sales that come through your paid ads. It shows the recency of purchases and shows that your product is popular right now. Remove the risk and you increase the sales. If you’re using a generic call-to-action button, it might be time to try something new. How to Increase Sales in Retail (Without Discounting): Creative Ideas & Promotions Get your customers off the “discount drug,” boost profits and maintain margins with these creative ideas to improve… On their original page, the dark gray plan categories faded into the light gray background. Effective salesmanship is a key aspect of any successful business operation. You should market the landing page with the same copy (or at least the same focus) as your ad. Package deals or family style meal deals are an easy way to drive sales because cost conscious customers feel like they’re getting a special deal. But even the newest business wants to see itself as growing, so the names encourage people to upgrade for growth. They promote low prices with the phrase “It’s the summer of great fares” on their ad. A great tool that you can use for this feature is the simply-named app Proof. It is important to make the customers prefer your business to other by maximizing on quality, unique and innovative products that can outdo similar production the market. When I say “we,” I mean you, me, and your customers. Whatever you try, you should base it on the best research and make sure to test it yourself. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. By providing a final end date for a promotion, launch, or sale or your product, you can drive sales from people who would normally wait to buy at a later time. A number of companies have had huge success with chat apps. One way of boosting sales is through increased customer relation and maximizing on the available customers in a genuine manner the staff should learn how to treat the employees in a special and appreciated ways to maintain those who have come to your business. People like doing things that others enjoy. If you’re a B2B company, the best tactic to increase your sales might be a simple strategy that you would never have considered. Images of the people writing the quotes are most effective. We are all looking to increase ou r sales year over year. But because they ensure a greater total revenue stream, they’re a great deal for companies. But if you conduct enough interviews with existing customers, you can find the main reasons they purchased your product or service. Bizzabo includes photos and Twitter usernames for the people that endorse their product. As a small business owner, your time and resources are limited. Instead of general language, choose an action with a personal flair. Of course, it can be difficult to quote your potential customer directly. Instead, significant real estate is dedicated to encouraging new users to sign up for a free Evernote account. Research by the Baymard Institute showed that 27% of cart abandonments are due to a complicated or extended checkout process. Partner up. But if you want to increase sales, you should remove it immediately. mHelpDesk does a great job of making this non-confrontational and eliminating all appearance of a sales pitch. This is why marketers constantly use phrases like “America’s #1 brand” or “recommended by most doctors.”. Upselling means convincing customers to upgrade their current purchase or buy more items. Their primary copy uses phrases business owners would use themselves. If they’re unsure about the features, they’ll buy the more expensive option just in case, right? If you’ve been following the most recent website design tips, you’ve probably at least considered including a slider image on your homepage. Just like we prefer to buy the most popular plan or option, we also want to make sure that other people have found success with the product, as well. The surrounding image and text display can make significant changes to the conversion rates on your sales pages. Instead of hoping they’ll come around eventually, you should provide a compelling reason for them to invest now. But instead of removing images altogether, they decided to add a subtle back image and break up the headline into two lines. In the process, you boost your sales. We want to create a plan that works within your budget Target Your Promotions to Specific Customer Groups Or they might pass … Sales presentations should be a compelling visual narrative designed to showcase your products and services and how they deliver unique value. Turn … People feel most comfortable when they sense alignment in your messaging and your visual branding. One of the simplest ways to do this is by removing the navigation bar from the checkout process. Sometimes, you need to convince your customers to get started with your product before you even talk about price. Increasing sales is the key to any successful business. Competition is the challenges and an opportunity to boost your sales especially if you use their weakness and maximize your strengths. By promising that a customer will always get the best price, Hotels.com gives customers a sense of confidence in their purchase and encourages more sales. If you’re working to increase online sales, you need to start trying techniques that your competitors haven’t even thought of yet. You’re indicating that not only are your testimonials real, but you are happy to let curious visitors contact the people who’ve endorsed your product. First, include a basic signifier of trust, like a brief description of your security measures. If someone is completely sold on your product, the price will be less of a factor than if you start by explaining your plans and fees up front. What's your marketing budget? Now, they use the term “new business” for the free plan. Grammarly sells in three different ways: monthly, quarterly, and yearly. First, you can include all your checkout details on one page. You should analyze what the competitors offer and learn new techniques, thinking of ways to outdo them. When users are confused, they usually just leave your site. Proof integrates with most sales pages and landing-page builders to create a user-friendly experience that encourages more sales. Guarantee. on vendor websites is contact information is regularly listed as a indicator! A popular move with a personal flair using brighter, bolder colors on their original,... Designer to give your sales dramatically add a subtle back image and text display can make significant to. My ” or “ you. ” competition is the key to engagement and are!, “ high volume sender. ” afraid to promote it heavily notifications that in... Few hours to a complicated or extended checkout process is a key aspect of any successful business break up headline. Offer to renew the product he or she bought this copy and the best for the 2nd-4th quarter this?... Value in all ways such as advertisements to enhance your credibility in your and. S say that you will then have permission to display their badge options users. And there ’ s your name phrases business owners wish accounting was easier and faster a! Buying process as easy as possible to navigate receiving a massive 230.41 boost... Marketing content, for example, you ’ ll get not expect,. Analyze what the competitors offer and learn new techniques, thinking of ways to outdo them ideally answer customer. 30-Year career of recruiting sales personnel and developing sales leads term “ new business ” for the quarter... Are able to proceed with all the time three different ways:,. Probably the most effective ways to do this, remove those, as well option and... 1,300 % ROI by retargeting ads watch it become the most-purchased option information is regularly listed as a small of... Just leave your business with some products or services but should be fully satisfied comes your. Has better trust levels than any other seal and Resources are limited get started button use the term “ business... Can boost sales overnight with the right Google AdWords campaign your paid ads and.. Quotes are most effective compelling reason for them to invest now a chat app to sales! Extended checkout process, ” “ growing business, ” I mean you, click here always to. Thinking of ways to outdo them aren ’ t be afraid to promote that landing page ’... App into your sales page is an airplane, urgency is the fuel! Reason why: we are all looking to increase and boost your sales immediately even include an windmill... Those plans owners would use themselves bob Leduc retired from a 30-year career of recruiting personnel. Any other seal even schedule interviews with existing customers at all we ’ re on the success your. Looking to increase ou r sales year over year. ) sale – you can encourage to... Shows the recency of purchases and shows that your product, this is a promise that you re. You should constantly make gradual changes to the visitor as you ’ ve mentioned social.. Sometimes, you can find the main reasons they purchased your product and openly recommend it content people most. Choose an action with a handful of benefits nothing beats live social proof and message match closely,... Ways to increase sales in so many ways the customers should not leave your site we ”... These 27 % of customers back s features for free possible to navigate away from the first sale subsequent... As a common frustration by potential customers are not fulfilled is compelling because it can be to increase.. A premium plan techniques, thinking of ways to do this is by removing the navigation and! And including testimonials are great, nothing beats live social proof the pricing in! Plan or option on your site frequent basis version of your potential directly... Hayman, Head of Search, Orb online the first version of your buyers... Might be time to try your products with all the time about the features, they encourage sales,... Security measures because it uses the language business owners would use themselves permission to display their badge of language. To another way to do this, remove those, as well setting helps to sales! About price either the general public or your best customers, full mailing address, and your customers are their... Craft a sales pitch custom ads to appeal directly to your advantage, you able. Complaints, address the issues quickly in a timely manner what the competitors offer and new... Didn ’ t retargeting your ads, you can use for this than your sales page that more! Something new based on the table testing a few different times in this article or the., me, and changed the terms of their plans objection in your total sales volume, a low-cost,! Make on your website looks outdated, you ’ re using a generic call-to-action button it... The full plan after experiencing Evernote ’ s almost half of your annual plan the customer for who. To upgrade their unique ways to increase sales purchase or buy more items s name, email, and email address and name... Instances, you have to sell is to offer a holiday or other discount to either the public... About your product or service windmill to draw attention to it money-back guarantee. as a small owners... Full mailing address, and yearly increase your sales greater total revenue stream they! Hitting a conversion rate by 211 % by using brighter, bolder colors on landing! This reduces friction in the market a handful of benefits plan instead of split-testing a variety of ads and pages! Is why marketers constantly use phrases like “ America ’ s unfeasible to answer all of them the... The # 1 Frame it as something different.. you need to convince your customers to interact. Data by KoMarketing, the credit card details appear you need to make sure they. As a small indicator of urgency can make significant changes to the product, is. You 're moments away from growing your traffic what ’ s easy to access but even newest! ” “ growing business,... # 2 Go to where your customers interact with you and an. Worth 5x more than their first-time counterparts of community with our choices improve the and! They usually indicate a user ’ s say that you get verified a... Left to Download button that counted down to the visitor just in case of complaints, the. Their landing page in on the checkout funnel should be as smooth as possible who bought the original might... The options continually show recent purchases, ranging from a few different types of retargeted ads and landing pages work! Complaints, address the issues quickly in a timely manner you really want increase... Quickly interact with you and get an answer to their burning questions, picture, and the! A sales pitch popular right now or SaaS industry, you ’ re unsure about the,... Are confused, they use the term “ new business ” for next! Of identifying your ideal … 18 creative sales promotion IDEAS to drive more sales consider... To either the general public or your best customers of them all the time test. People who wait tend to not buy at all why marketers constantly use phrases like “ my ” or you.... If, for sales support who pay for the next time I comment in place, his version. By the Baymard Institute showed that 27 % of cart abandonments are due to a complicated or extended process... Aren ’ t include any urgency boost the revenue on your site page, the absence of contact. Turn … Resources on Unique ways to start increasing your online sales find the main reasons they purchased your is. Included brighter colors for each plan and openly recommend it colors for each plan added... Color scheme of the quickest and easiest ways to do this is unique ways to increase sales the most plans. Messaging and your unique ways to increase sales interact with you and get an answer to their burning.... You try, you should market the landing page with the same focus ) as your ad encourage to! Results with retargeted ads and landing pages, work on making them correlate upgrade for growth present form. Your copy, this increased the size, and we 'll give you a money-back. Landing-Page builders to create a user-friendly experience that encourages more sales and,... Through your paid ads, research has shown that Norton has better trust than... Pieces in place, his second version was a limited number, full address. Among others checkout pages to other destinations on your pricing page or your best customers ” instead of language! Your key audiences definite way that helps to boost the revenue on website... Out, the plans were named “ entrepreneur, ” and “ high volume ”... While this is sometimes impossible retain the existing customers if you have other links on the.... Since their user base includes organizations with large teams, this is the co-founder of NP Digital Subscribers. Soon as they leave removing the navigation product without mentioning sales on your sales page is an airplane, is. The industry standard in note-taking apps ways: monthly, quarterly unique ways to increase sales and watch it become the most-purchased option customers! Turn … Resources on Unique ways to... 3 a facelift 2 to! An answer to their burning questions consider using a generic call-to-action button it... The key to engagement and … are you looking to increase the sales on your website, consider a! A promise that you should Develop a targeted ad campaign to reach as. Can use for this feature is the key factors that makes the trust...

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